The Japanese 4-Step Skincare

Double Cleanse + Double Moisture

Simple and rooted in tradition, the Japnese 4-step skincare ritual gives you permission to slow down and care for your skin in a thoughtful way. With 2 steps to cleanse and 2 steps to moisturize, skin is left perfectly cleansed and optimally hydrated. 

Step 1: Oil Cleanser

An oil-based cleanser is the ultimate hydrating facial cleanser. It effortlessly dissolves sebum, removes all traces of makeup (including waterproof mascara and sunscreen), and leaves skin fresh and clean with zero residue. Apply with dry hands on a dry face, gently massage skin and then rinse with warm water.


Step 2: Foaming Cleanser

This second step uses a water-based cleanser to lather away remaining impurities like sweat and pollution without stripping your skin’s natural moisture. Wet your face with lukewarm water and create a foaming lather in your palms. Massage over skin to deeply cleanse and rinse away.


Step 3: Liquid Lotions (Toners)

Facial lotions (toners) are an essential step in moisturizing. It adds back the first light layer of hydration and prep skin for the deeper layer of moisturization and benefits that follows. Apply by gently patting onto face.


Step 4: Moisturizers

The final step in the Japanese 4-step skincare ritual is moisturizer. It locks in the hydration provided by liquid lotion and adds a deeper layer of intense, nutrient-rich moisturization that’s easily absorbed while skin is still damp. Apply evenly to skin that has been prepped with liquid lotion.


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