The Art of J-Beauty: Double Cleanse

What is Double Cleanse?

Throughout the day, your skin attracts 2 layers of impurities. The Double Cleanse regimen starts with an oil-based cleanser to remove the first layer, which also effectively clears the way for the foaming cleanser to deeply cleanse pores. Skin is left refreshed, supple, bouncy and ready for double moisture.

Oil Cleanse

The magic of Double Cleansing begins as you massage the oil cleanser over your face with dry hands. Proving "like attracts like," the oil-based cleanser binds with oil-based impurities, dissolving water-resistant makeup, sebum and sunscreen. When rinsed with water, skin feels soft, clean and hydrated with no greasy residue.


Foaming Cleanse

With the first layer of impurities removed, the water-based foaming cleanser creates a lathering experience that is able to extract the deeper layer of impurities from pores, including sweat and the grit and grime accumulated from pollution.


Two Really Is Better Than One

Double Cleansing goes deeper than the surface. It’s the ultimate act of self care and self love that also delivers remarkableresults you can see and feel. It’s no wonder this centuries-old skin cleansing ritual has been embraced by new generations. 


The Origins Inspired by Geisha

For centuries, Japanese women desired flawless porcelain complexions, emulating the delicate beauty of Geisha known for their distinctive snow-white face makeup and bold red lips. To achieve this dramatic look, they commonly used oshiroi, a bright white powder made from rice often blended with powdered metals, oil and wax. To remove the makeup, Japanese women massaged emollient oils into their skin, rinsed them away, and followed with a foaming cleanser. Thus, the Japanese tradition of Double Cleansing was born.


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